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Top Luxury Events for UHNWIs 2025 That Luxury Brands Must Attend
Luxury brands yearn to impress the wealthiest customers in the world, and one of the most strategic moves to do this is to place themselves within exclusive circles of UHNWIs.
Attending key luxury events that align with the lifestyle and desires of elite individuals – fashion weeks, gala events, exclusive premiers, or tournaments where not money, but privilege gets you in – is a great way to enhance your brand’s visibility.
It is a complex, but rewarding strategy for brands targeting billionaires and high-profile clientele, and ideal for business growth in the competitive luxury market.


New Year's Eve — St. BartsWed, 31 DecSaint-Barthélemy Island, 97133, St Barthélemy
World Economic Forum (WEF)Mon, 19 JanKlosters-Serneus
Snow Polo World Cup, St. MoritzFri, 23 JanSaint Moritz
Super Bowl LXSun, 08 FebUnited States
Luxury Sound Healing Retreat in the Dunes of JaisalmerThu, 12 FebJaisalmer
The Desert Whisperer – Thar Under the Stars – JaisalmerThu, 12 FebKanoi
Dinner on Dunes in JaisalmerThu, 12 FebKanoi
London Fashion Week Summer 2026Thu, 19 FebLondon
Paris Fashion WeekMon, 02 MarParis
The MastersThu, 09 AprAugusta
Art DubaiFri, 17 AprDubai
The Met GalaMon, 04 MayNew York
Cannes Film FestivalTue, 12 MayCannes
Roland Garros / The French OpenFri, 05 JunParis
Formula 1 Grand Prix de MonacoFri, 05 JunLocation is TBD
U.S. Open Golf ChampionshipThu, 18 JunSouthampton
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